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Problem

Relying entirely on paid acquisition. No real repeat-purchase engine. Email was an afterthought.

Solution

We rebuilt the retention infrastructure — new flows, segmentation, and offer engine to convert existing traffic into repeat buyers.

Problem

They were leaving money on the table with generic campaigns and no customer segmentation.

Solution

A new offer and segmentation strategy drove category-leading campaign revenue and lifted SMS significantly.

Problem

Email existed but lacked sophistication. Cadence wasn't optimized, and Black Friday needed structure — fast. No long runway, no slow ramp.

Solution

We rebuilt the retention engine before peak season — sharper campaign strategy, brand-aligned design, structured cadence, and real-time BFCM adjustments.

Problem

Email technically existed but wasn't driving revenue. Treated as a support channel — no segmentation, no accountability, no push from first to second purchase.

Solution

Full lifecycle audit and rebuild. Reworked post-purchase flows, clear segmentation between first-time buyers, returners, subscribers, and loyal customers — campaigns planned on intent, not volume.